Photo by Maria Shanina on Unsplash

Smartphone companies are competing on every possible front to remain relevant to an ever-changing customer environment. Of late the competition seems to have shifted to an innovative state of the art camera technology. This is evident in all mainstream Smartphone brands which have their flagship phones boasting advanced camera technologies. Apple has not been left behind at all, and this is evident in the high-end camera offerings in all its major flagships, including the iPhone 7, iPhone 8, iPhone XR, and iPhone XS.

There is only one major downside to this apparent focus on advanced phone cameras, and it is this: Most people don’t know how to use the fantastic camera technology already on their iPhones. What follows below are a few pointers on how to capture a great image on an iPhone.

  • Clean the camera front

The back of the phone, where the main camera is located, is constantly in contact with the palms and fingers. People also tend to put their iPhones on various surfaces, including kitchen counters, worktops, food counters, and so forth. Furthermore the pockets, in which the phone resides for the little time when put away, also contain myriad other contaminants including fluff, gum and so forth. Considering this, it becomes evident that the cover over your iPhone’s cameras is bound to get dirt and grime.

So why clean your iPhone’s camera cover? The reason is rather straight forward. A smear of oil, sweat of some other particulate matter can significantly distort the photo that you take with you iPhone. This causes the images to appear blurred in some areas. This is because the contaminants on the surface of the lens cover can diffuse and diffract the light entering the camera. Removing the dirt, grime, sweat, or oil smear with a soft cloth can significantly improve the quality of the photo you take.

  • Consider Lighting

As with the previous tip, this second tip also bears on the practical. If you have ever taken a photo of anyone or anything with strong light coming from behind, what you likely got was a silhouette. If you did the exact opposite, what you captured was either a part of your shadow in the photo or intense glare on what was photographed. As a rule of thumb: Too much light from behind or from the front should be avoided if you intend to take a great photo.

Diffused light is typically the best light for taking great photos, especially when doing so from indoors. If you are taking photos and are outside in sunny weather, then aim for an angle that is slightly away from the outright direction of the sun’s rays. Always have all areas of your target subject adequately lighted to capture the subject in entirety.

  • Position of the Subject

This aspect of taking a great photo requires you to put a bit of thought into the intended aim of the photo that you end up taking. For example, if you want to show your house as being part of your neighborhood, then it would be correct and appropriate to have your house moderately on one side of your photo. This would allow the other houses in your neighborhood to feature markedly to hint at a neighborhood. However, if your house is to be the sole subject of your photo, then it would be best to have it occupying the center-most location in your photograph. This approach of positioning the subject with regard to the intent of the photo is known in the art world as the One-Third Rule. There are a number of other similar rules that can help you better determine the positioning of subjects within your photo.

  •   Digital Zoom

When taking a photo with your iPhone, you should avoid using the zoom function on your device. This is because the zoom function is a digital zoom and not an actual refocusing of your phone’s camera lens.  What digital zoom actual does is move in on the particular part of the image without allowing for the addition of detail to the image. This is why a photo taken using the digital zoom usually ends up being blurred despite seeming clear before taking the photo.

  • HDR option

Finally, the last tip involves changing the picture mode on the camera app on your iPhone. Changing the picture mode from auto to HDR or High Dynamic Range allows the native camera software to enhance the image captured, resulting in a great photo.